Crisis Communications with Armando Trull
Every nonprofit needs a plan for a worst-case scenario. If the roof collapses, the CFO empties the bank account, or someone is injured while in your care, you need to be prepared with a plan. Nonprofits count on public trust and goodwill, both of which can be damaged by a poorly managed crisis.
This workshop will teach you what you need to know to develop a crisis communications plan, including:
- understanding the news cycle
- the role of social media
- who speaks for the organization
- preparing key messages and talking points
- ongoing communication with important audiences
- salvaging your reputation
Rockville Civic Center: 603 Edmonston Dr, Rockville, MD 20851
Space is limited. REGISTER HERE
Armando Trull is an EMMY and TELLY award-winning journalist. He was a senior reporter at WAMU 88.5 FM from 2011 to 2018, where he was lead reporter on the race/identity desk.