Keeping your head when all about you are losing theirs 
In Partnership with the City of Rockville and the City of Gaithersburg
 
Every nonprofit needs a plan for a worst-case scenario. If the roof collapses, the CFO empties the bank account, or someone is injured while in your care, you need to be prepared with a plan. Nonprofits count on public trust and goodwill, both of which can be damaged by a poorly managed crisis.

This workshop will teach you what you need to know to develop a crisis communications plan, including:

  • understanding the news cycle
  • the role of social media
  • who speaks for the organization
  • preparing key messages and talking points
  • ongoing communication with important audiences
  • salvaging your reputation
Tuesday, July 24, 8:30am-12:30pm
Kentlands Mansion, Gaithersburg
Includes continental breakfast

Armando Trull is an EMMY and TELLY award-winning journalist. He was a senior reporter at WAMU 88.5 FM from 2011 to 2018, where he was lead reporter on the race/identity desk.